About this Author
Anthony Iannarino is the author of multiple books on sales and business growth strategies, including Leading Growth, The Only Sales Guide You'll Ever Need, The Lost Art of Closing, and Eat Their Lunch.
2022
Self-Help
14:12 Min
Conclusion
7 Key Points
Conclusion
One-Up salespeople embody proactive responsibility, continuous learning, and genuine client engagement, guiding prospects confidently toward mutually beneficial decisions, and epitomizing excellence in salesmanship.
Abstract
Successful "One-Up" salespeople are proactive, responsible, and knowledgeable, taking full ownership of their development and outcomes. They prioritize strategic thinking and adaptability, engaging clients with industry insights. Transitioning from "One-Down" to "One-Up" involves continuous learning, mentorship, and discipline. Struggling "One-Down" salespeople often make excuses for their lack of success, while successful ones focus on making sales and earning money. Seeking guidance from experts like Anthony Iannarino can provide valuable insights for improving both attitude and sales skills.
Key Points
Summary
“One-down” salespeople make excuses, but “One-Up” salespeople stay on top
Selling requires salespeople to be active, proactive, and sometimes even a bit daring. The best salespeople are ethical, effective, responsible, and experts. They’re One-Up, a term drawn from the idea of “one-upmanship,” Customers like and trust these confident, calm experts and are excited to do business with them. One-Ups have a winner's mindset with beliefs like:
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