Linked

Omar Garriott and Jeremy Schifeling

Linked
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About this Book

Job hunting has changed a lot recently, with almost all recruiters using LinkedIn. Having a strong profile there is crucial. In "Linked," by ex-LinkedIn workers Omar Garriott and Jeremy Schifeling, you'll learn how to make your profile stand out to land your dream job. They cover everything from creating a captivating personal brand to using LinkedIn tools like the Alumni Tool. Create your profile with a professional photo and tailored headline, and optimize it with keywords and location filters. Don't forget to network strategically and prepare for interviews by researching companies on LinkedIn. Stay active on LinkedIn to adapt to changes and be patient in your job search journey.

First Edition: 2022

Category: Self-Help

Sub-Category: Job hunting & Careers

13:22 Min

Conclusion

7 Key Points


Conclusion

To get your dream job on LinkedIn, take charge of your search, make your profile attractive to recruiters, network for referrals, research employers well, and stay active on the platform. Persistence pays off – keep at it to reach your career goals.

Abstract

Job hunting has changed a lot recently, with almost all recruiters using LinkedIn. Having a strong profile there is crucial. In "Linked," by ex-LinkedIn workers Omar Garriott and Jeremy Schifeling, you'll learn how to make your profile stand out to land your dream job. They cover everything from creating a captivating personal brand to using LinkedIn tools like the Alumni Tool. Create your profile with a professional photo and tailored headline, and optimize it with keywords and location filters. Don't forget to network strategically and prepare for interviews by researching companies on LinkedIn. Stay active on LinkedIn to adapt to changes and be patient in your job search journey.

Key Points

  • Take control of finding your dream job and keep improving like software that's always getting better.
  • Make your LinkedIn profile stand out by adding the right words and info that recruiters look for.
  • Use LinkedIn to explore different jobs and meet people who can help you.
  • Show recruiters on LinkedIn why you're perfect for the job by sharing your skills and experiences.
  • Make your resume better by adding important words and getting alerts for new jobs so you can apply quickly.
  • Make friends who can help you find a job by asking people you know for help.
  • Get ready for job interviews by learning about the company and the person interviewing you, and say thanks after.

Summary

Find Dream Job on LinkedIn:

To land your dream job, take control and be proactive. Don't settle for a job that's less than ideal. Instead, see your job search as an ongoing journey.  Reid Hoffman, the founder of LinkedIn, suggests thinking of yourself as always evolving, just like software in "permanent beta." This means constantly trying out new ideas, exploring different opportunities, and building connections. By doing this, you're paving the way for better employment opportunities which will lead you closer to your dream job.

Optimize LinkedIn for Dream Job:

Securing your ideal job used to be straightforward: graduate, craft a standout resume, gather strong references, and apply. But with the rise of underemployment since the 2008 financial crisis, worsened by the COVID-19 pandemic, employers hold more sway. Technology empowers recruiters, making old-school methods like job fairs obsolete. Yet, just as recruiters leverage tech, you can too, reclaim control of your job hunt.

Nowadays, most recruiters dedicate most of their time to LinkedIn, searching for potential candidates. A whopping 97% of them use LinkedIn for their hiring needs, and get this, 64% rely solely on it to find people for jobs. Even if you apply for a job through a company's website, chances are the hiring manager will sneak a peek at your LinkedIn profile. Having a solid LinkedIn profile can double your chances of getting called back after you apply for a job. 

Recruiter-Targeted Profile Optimization:

Understanding what recruiters seek and how LinkedIn's algorithm works can help you stand out in the hiring process. Recruiters on LinkedIn need to find candidates quickly and efficiently. Instead of sifting through piles of resumes, they rely on keywords and location filters to narrow down their search. This means your profile needs to be easily discoverable and tailored to match what recruiters are looking for. Recruiters find LinkedIn so valuable that many are willing to pay a hefty $10,000 a year for access to its “Recruiter,” LinkedIn premium product.

Recruiters use a tool called Recruiter to find serious and local candidates who are a perfect match for the roles they need to fill. If you want to land an interview, you'll need to customize your profile to make it clear that you're a great fit for the jobs you're interested in. To stand out to recruiters, make sure your "Headline" on job search platforms matches the exact job title you're aiming for. Also, set your location to the city where you want to work.

Maximize Job Search Success:

Increase your chances of hearing back from hiring managers by making your profile "Open to Work" and following companies you're interested in. Recruiters pay attention to your connections with hiring companies, so importing your address book can help expand your network. Recruiters prefer candidates with internal referrals and those who already have a relationship with the employer. To make a lasting impression, tweak your profile to match what recruiters are looking for.

Utilize LinkedIn for Career Growth:

Thinking about your dream job is one thing, but finding the right fit in reality can be a whole new ball game. Maybe you've got your eyes set on being a forensic scientist because of those binge-watching sessions of CSI. But real life might not match up to what you've seen on TV. Before you dive into job applications, why not take a peek into the real deal? LinkedIn's got your back with some nifty tools. Check out the "Alumni Tool" to see where folks from your school are working now. 

Filtering by location, field of study, or profession can reveal individuals who share your background and interests. This method helps you identify potential mentors for informational interviews. By understanding their job titles and experiences, you gain insights into various career paths. To grasp the realities of a profession, ask about a typical workday, what they enjoy most about their job, and what challenges they face. 

Create a Captivating Personal Brand:

Stand out to employers by creating a LinkedIn profile that reflects your chosen career path. Online job postings often draw huge crowds of applicants. Get noticed by recruiters by establishing a clear personal brand on LinkedIn.

While an algorithm decides if a recruiter sees your profile, getting picked for an interview boils down to human judgment. To increase your chances, every job seeker should work on their online presence. Your profile should tell a compelling story to catch recruiters' attention.

Create Your LinkedIn Profile:

Create a LinkedIn profile that showcases your journey and builds your brand. Connect the dots between your career stages to present a coherent path. Tailor your profile around a specific role to stand out to hiring managers. Use a professional profile photo with a genuine smile, cropped tightly around your head and shoulders. Write an "About" section that grabs the attention of both algorithms and recruiters. Start with your job titles, locations, and skills in the first sentences. Then, highlight your top three relevant experiences.

To enhance your “Experience" section, let's start by listing bullet points for your previous roles. Align each position with a keyword and a tangible impact you made. For instance, link a term like "forecasting" to your contribution, such as “creating a forecasting model” that cuts inventory costs by 10%. Incorporate your volunteer experience, and complete the "Education" section. Additionally, reach out to former supervisors and peers, ideally those in influential positions, and politely request recommendations. Aim for at least two to bolster your profile's credibility.

Boost Job Search Success:

Creating your résumé is more than just listing your experiences. Nowadays, many companies use Applicant Tracking Systems (ATS) to sort through applications quickly. These systems look for specific keywords to determine if you're a good fit for the job. To make sure your résumé stands out to these systems, use a LinkedIn template and include keywords like "Sales Management." This increases your chances of getting noticed by 95% of Fortune 500 companies that rely on ATS. By checking LinkedIn's "Keyword Insights," you can ensure you're using the right keywords in all sections of your résumé. This approach maximizes your chances of getting through the initial screening process.

To kickstart your job hunt, hop onto LinkedIn and use its search filters to find jobs that match your interests. Make sure to turn on "Job Alerts" so you'll get notified daily about new job openings. Check these alerts regularly, and when you spot a job you like, apply as soon as possible. Research shows that applying within the first 96 hours after a job is posted boosts your chances of landing an interview by eight times.

Apply for many jobs, even if you're unsure you have all the qualifications. Write personalized cover letters for your dream jobs. Target roles within your network and those actively recruiting on LinkedIn. Keep an eye on the number of applicants for each job and prioritize those with fewer applicants.

Strategically Network for Top Referrals:

Referrals can give you a big edge when applying for jobs. Even though only 7% of applicants are referred by current employees, a whopping 40% of those who get hired come from that small group of referrals. When employers have to choose between someone they know through a personal connection and a stranger, they usually lean toward the referred candidate. Because referrals are so valuable, many companies offer bonuses to employees who successfully refer someone for a job.

Many folks find networking daunting, but it's a powerful tool for opening doors to new opportunities, like referrals. Don't hesitate to reach out, even if you don't know someone personally. Start by contacting your existing connections at companies you're interested in. A quick message on LinkedIn reminding them of your connection and politely asking for a referral can go a long way.

Expand Your Network for Job Opportunities:

If you don't have direct connections, search for second-degree connections on LinkedIn. Reach out to your mutual contact and ask for an introduction. Once connected, schedule a chat to learn more about the company and its hiring process. While it's best not to ask for a referral outright, this conversation lays the groundwork for potential opportunities in the future. Don't forget about your alma mater and past affiliations. Reach out to fellow alumni or colleagues from previous jobs or volunteer experiences. They might have valuable insights or connections that could help you on your job search journey. 

Open up job opportunities with LinkedIn’s Advanced People Search tool. Find and connect directly with hiring managers at companies you're interested in. After applying for a job, search LinkedIn for employees in your desired department. Look at their job titles to identify the hiring manager – usually a senior employee. Then, craft an email that shows how you're a perfect fit for the job. Explain how your skills match the job description.

Prepare for Employer Interviews:

A polished LinkedIn profile can land you an interview, but sealing the deal relies on demonstrating your knowledge of the company, industry, and role. Share your experiences, highlight your passions, and showcase your readiness to grow with the industry. Be the perfect fit for the current role and show your potential to evolve as the industry changes.

To boost your chances of landing a job, set up alerts for openings in companies you're interested in, study their pages, and check out the profiles of people working there. On LinkedIn, let recruiters know you're on the hunt by turning on the job alert feature. Expand your industry knowledge by following relevant hashtags and joining LinkedIn groups related to your field.

To excel in your interview, it's crucial to do some detective work beforehand. Find out the names of your interviewers and dig into their LinkedIn profiles. This will give you valuable insights into their interests and concerns. By tailoring your responses to directly address what matters to them, you'll stand out as a candidate who's done their homework.

Interview Strategy:

Prepare to ace the "tell me about yourself" question by highlighting specific achievements that align with the job. Use the Problem-Action-Result structure to narrate your successes, focusing on overcoming obstacles or achieving goals. Research common interview queries and develop personalized questions to display your grasp of the company, team, and their challenges.

Right after your interview, shoot a quick LinkedIn message or email. If you snag a job offer, hit up ex-employees on LinkedIn for honest insights about the company. Scope out salaries on LinkedIn and Glassdoor to ace those pay talks.

Elevate job prospects: 

LinkedIn will continue to dominate the job search process for years to come. As technology becomes increasingly important in recruiting, LinkedIn's influence will only grow stronger. Expect small tweaks and maybe even major changes to the platform over time. By staying active on LinkedIn and making job hunting a regular habit, you'll be better equipped to adapt. Remember, finding the right job takes time and patience. Follow these strategies, stay positive, and don’t give up on your quest for your dream job!

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