Better Business Speech

Paul Geiger

Better Business Speech
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About this Author

Paul Geiger serves as a senior associate instructor and voice coach at New York Speech Coaching, where he also lends his talents to performing and commercial narration. In addition to his coaching and performing roles, Geiger is the author of "Better Business Speech: Techniques and Shortcuts for Public Speaking at Work," a book that offers practical advice for improving speech and communication skills in professional settings.

First Edition: 2017

Category: Business & Money

Sub-Category: Job Hunting & Careers

16:17 Min

Conclusion

7 Key Points


Conclusion

Effective public speaking combines authentic self-presentation, controlled breathing, and clear, concise messaging. Preparation, practice, and understanding your audience are essential for impactful communication, whether in speeches, meetings, or sales, enhancing engagement, trust, and influence.

Abstract

Picture yourself standing at a podium, with a sea of eyes fixed on you, ready for your big speech, but your mind goes blank. If this scenario terrifies you, let voice coach Paul Geiger be your guide. His tutorials on speech preparation, including vocalization and breathing exercises, help boost confidence in public speaking. Geiger's book, "Better Business Speech," offers practical tips for improving communication, emphasizing controlled breathing, clear messaging, and authenticity. It also addresses effective meeting participation, slogan crafting, and overcoming presentation challenges. Geiger's goal is to help people speak confidently in professional settings, tackling vocal issues and building trust in sales presentations.

Key Points

  • Public speaking success relies on controlled breathing and clear, concise messages.
  • Authenticity is crucial in speeches, prioritizing genuine expression over appearing smart.
  • Confidence in meetings stems from preparedness, clear communication, and overcoming self-consciousness.
  • Crafting impactful slogans is vital for captivating audiences and achieving desired outcomes.
  • Overcoming presentation challenges requires focus, practice, pacing, and being concise.
  • Building trust in sales presentations involves discovering common interests and maintaining positive body language.
  • Enhancing sales performance includes understanding key presentation steps like energy, customization, confidence, knowledge, momentum, and influence.

Summary

Great public speaking relies on controlled breathing and concise messages

When giving a speech or presentation, remember that being yourself is more important than appearing smart. Even if you're highly intelligent, your audience won't be convinced unless you express your ideas authentically. Two key techniques can help you deliver your speech confidently: 

  • using proper breathing techniques
  • having a clear idea of the message you want to convey.

In meetings, prepare and confidently share your ideas to connect

Meetings, whether in person, over the phone, or via video, play a crucial role in the business world. It's important to contribute confidently, speak up, and ensure your voice is heard. Here are some tips to help you prepare and make a strong impact:

  • Prepare Yourself: Before speaking, organize your thoughts and compose the comments you want to make. Take a few deep breaths to calm your nerves and project your voice effectively. If possible, stand tall and move around a bit to improve your confidence and voice tone.
  • Be Concise and Clear: Make concise statements that grab attention. When bringing up a point that may seem off-topic, provide context by retracing its origins in the conversation. Refer back to the relevant point to establish its connection and relevance.
  • Overcome Self-Consciousness: If you're worried about being judged when contributing, try to channel the attention you're receiving into positive energy.
  • Establish Eye Contact: Connect with the audience or meeting participants by making eye contact. Follow the 80/50 guideline: maintain eye contact for 80% of the time while listening and 50% of the time while speaking to establish a connection.
  • Speak Slowly and Deliberately: Avoid speaking too quickly, as it can undermine your credibility. Speak slowly and deliberately to convey confidence and ensure your ideas are understood and respected by others.

Use impactful slogans to captivate and achieve desired outcomes

When preparing for a presentation, it's crucial to craft a slogan that encapsulates your main point in a concise and engaging manner. Follow these steps to create an effective slogan:

  • Allocate Time for Brainstorming: Set aside at least 30 minutes to brainstorm ideas for your slogan.
  • Self-Interview: Reflect on why your main idea or proposal is important to you and why it should matter to your audience.
  • Be Bold and Brief: Start with a longer sentence and then edit it down to a concise phrase or summary that is clear, attention-grabbing, and to the point.

Your slogan is the key to connecting with your audience and making your presentation memorable.

Overcome presentation challenges: focus, practice, pace, and be concise.

When giving a presentation, it's important to be aware of potential challenges that could affect your message. Here are some tips to help you overcome these challenges:

  • Limit Your Main Points: Focus on three main ideas to ensure clarity. Use a catchy slogan to emphasize these points.
  • Speak Clearly and Slowly: Take your time and pause to allow your audience to digest your message.
  • Keep It Concise: A brief and to-the-point presentation is more engaging and easier to understand.

To give your best performance, practice and preparation are key, just like any music instructor will tell you. Here are some steps to fine-tune your delivery:

  • Practice Standing: Rehearse your presentation while standing, as if you're at the lectern. This helps you think on your feet and get used to the physical aspect of presenting.
  • Refine Your Slogans: Keep working on and editing your slogans to make them catchy and effective. Also, refine the supporting sentences that back them up.
  • Practice, Practice, Practice: Rehearse your presentation at least 10 times. This will help you feel more comfortable and confident when presenting.

To keep your presentation on track, follow these tips:

  • “Speak with deliberation”: Talking too fast can lead to confusion. Give yourself time to think and don’t be afraid of brief pauses.
  • Be Genuine: Authenticity is key. Trying to be someone you’re not will only distract your audience.
  • Practice Out Loud: Familiarize yourself with your presentation to avoid surprises and feel more confident.

Trust is key for successful sales presentations

Sales conversations can happen through various channels like phone calls, video chats, emails, and face-to-face meetings.However, potential customers are often cautious of salespeople. To make a sale, it's crucial to demonstrate trustworthiness. Here are some strategies to build trust during sales interactions:

  • Discover Common Interests: Do your research to learn about your prospective customers. Ask thoughtful questions and listen carefully to their answers. Tailor your responses to address their specific concerns. Provide information that resonates with their interests.
  • Watch Your Body Language: Your gestures and movements can emphasize your authenticity. Try to slow down your speech and use gestures to enhance your presentation.
  • Maintain a Warm Expression: Be friendly and approachable, but avoid excessive smiling, as it can come across as insincere.

Enhance your sales performance by understanding the key steps of a successful sales presentation. Adapt to the pace of persuasion, paying attention to subtle conversational cues.

  • Energy: Inject liveliness into your conversation to keep it engaging and moving forward.
  • Customization: Tailor your presentation to each potential customer, demonstrating precision in addressing their specific needs and preferences.
  • Confidence: Show security and comfort in discussing the product or service, instilling trust in your expertise.
  • Knowledge: Equip yourself with comprehensive knowledge about your offering to confidently convey your understanding and mastery of the subject.
  • Momentum: Maintain progression throughout the sales process, leveraging momentum to highlight why your solution is the logical choice for the prospect.
  • Influence: Utilize your expertise and genuine concern for the customer's best interests to enhance your persuasive ability and influence their decision-making positively.

Listen to your voice; if you dislike it, improve it

If you dislike the sound of your own voice, it can affect your performance in presentations, sales calls, and meetings. To address this, listen to yourself and identify what you like and don’t like. Luckily, there are remedies to help you speak better and feel more comfortable. You might be uncomfortable with pauses in conversation, or you might mistakenly think that fast speech shows intelligence or generates excitement. However, listeners often perceive fast speech negatively:

  • Patronizing: Fast talkers can seem to think they're smarter than their audience.
  • Domineering: People may resent speakers who dominate discussions.
  • Lack of control: Rapid speakers might appear insecure or unprepared.

Several factors contribute to fast speech. Discomfort with public speaking and shallow breathing can speed up your speech. When your brain senses a lack of air, it tries to balance words with the air in your lungs, leading to faster speech. Adequate oxygen levels help your brain control your speech pace. Other speech issues, like a soft voice, nasal tones, stuttering, or insecurity, can also hinder public speaking. These issues are often correctable with practice and awareness.

Infuse strength into your speaking

Speakers facing vocal problems can try several practical solutions, including breathing and vocal exercises:

  • Monitor Your Daily Speech: Pay attention to how you speak in everyday conversations. Speaking mindfully and intentionally can help.
  • Take a Deep Breath Before Speaking: Get into the habit of taking a deep breath before answering a question or engaging in a conversation. This can help you respond more thoughtfully.
  • Engage Your Diaphragm: Before exhaling, pause for a moment. This can make you appear thoughtful and attentive. Effective speakers often use intentional breathing techniques.
  • Practice Vowel Combinations: Practice various vowel sounds, like "oo," "ee," and "ah," to improve your speech mechanics. These exercises can relax your facial muscles, slow down your speech, and regulate your breathing.
  • Address Nasal Tones: Extreme nasal tones, whether too high or too low, can be improved through deep breathing, facial relaxation exercises, and vocalization. Relax your jaw and practice speaking shorter phrases slowly. Experiment with different speech speeds to see how they affect your tone.
  • Prepare Your Presentation: Lack of preparation and confidence can lead to vocal problems, such as speaking too quickly, uneven delivery, or changes in tone. Become an expert on your material to boost your confidence and improve your delivery.

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