About this Author
Lisa Gable has held various prestigious roles, including serving as a presidential appointee, US ambassador, and advisor to Fortune 500 companies. She's also been a delegate to the United Nations. Notably, she's the former CEO of Food Allergy Research and Education (FARE), a prominent nonprofit organization.
2021
Business & Money
Management and Leadership
14:16 Min
Conclusion
7 Key Points
Conclusion
To fix struggling organizations, leaders must tackle root problems, avoid short-term fixes, and welcome different viewpoints. By planning for the future, learning from the past, and acting decisively, they can guide their teams to lasting success.
Abstract
Lisa Gable, former CEO of FARE and a veteran of Intel, learned vital lessons about turning around struggling companies. She advocates for a thorough rebuilding process, emphasizing the need to discard ineffective methods and adopt proven strategies like process engineering. Common organizational stumbling blocks, such as rapid growth without solid plans and leaders prioritizing personal gain, require a systematic approach to revitalization. This involves setting clear goals, learning from mistakes, planning for the future, and executing with confidence. Flexibility, diplomacy, seeking diverse perspectives, and transparency are key elements highlighted by Gable's leadership philosophy. Ultimately, her approach underscores the importance of maintaining a positive attitude, treating others with respect, and setting ambitious yet achievable goals for sustainable success.
Key Points
Summary
Inadequate efforts won't repair your dysfunctional organization
When organizations face problems, leaders often resort to quick fixes like spending more money or hiring more people. However, these half-measures rarely solve the underlying issues. Solving problems means digging deep to find their true causes. If you keep facing the same issues, it's a sign something's fundamentally wrong. Here are common reasons why organizations stumble:
Revitalize fortunes through process restructuring
To revitalize struggling organizations, we employ a systematic approach known as process engineering. This entails optimizing company operations to enhance productivity while minimizing costs. It requires patience, relationship-building, and a composed demeanor.
The turnaround plan relies on four key steps: imagining the future, examining the past, mapping a path from now to then, and acting with certainty, enthusiasm, and speed. Work with fellow leaders, apply your knowledge, and boldly decide, even in the face of opposition.
By following these steps diligently, we can breathe new life into struggling organizations and steer them toward success.
œVisualize the future
When a project or company is barely keeping afloat, leaders often rush to fix the same old problems. But constantly repeating this cycle signals a need for a big change. Don't dwell on the problems. Instead, focus on envisioning where you want to be in the future. Then, map out a clear path to get there.
Discovering your core competency involves understanding why your project or company exists and what makes it stand out. Perhaps your founders identified a problem or a gap in the market. If their goal is still relevant, you can continue in that direction. Maybe you offer a unique product or service that sets you apart from the competition. Could you potentially become a market leader? Your core competency is essentially "what you do that others cannot."
Imagine shaping a perfect future. Picture using your skills to tackle a challenge threatening your position. Or envision creating a technology that transforms lives. Always think about what your customers need. How can you help them overcome problems and enhance their experiences? Let's look ahead: What does your future vision entail? What investments are required to make it happen?
Every turnaround task requires careful consideration of multiple factors before taking any steps forward. The primary aim, known as "Job One," represents the main focus of the mission. Accompanying it are "Jobs Two and Three," which involve strategic choices related to marketing, public relations, and human resources. These additional responsibilities are vital in guaranteeing that Job One is both achievable and sustainable within the operational and financial limitations. Despite the allure of Job One's potential success, its realization depends heavily on its alignment with practical constraints.
Refocus on Success and Build Alliances
In Job Two, it's all about updating what success looks like. This means ditching old tools and ways of doing things and bringing in new ones. To keep track of how well we're doing, we'll need a fresh set of measurements. But we can't do it alone “ we need everyone on board to make it happen. In Job Three, we're all about making new friends and smoothing things over with old foes. We need to find new allies and make sure our relationships with those who weren't on our side before are in good shape.
œBreak down the past
To pave your way to success, start by dissecting your past. Take a good look at what you've got and figure out what™s worth keeping and what™s not. Gather all the stuff that matters - from products and services to how you sell them, market them, serve your customers, and the tools you use. Pile them up in a room and sort them out digitally too. This helps you see clearly what fits into your plans and what doesn™t.
Assess your assets based on their ability to generate income or expenses, how they're perceived by both internal and external stakeholders, and how they measure up against top-notch examples. Analyze how effectively your revenue-generating assets contribute to your overall income. Decide whether to keep or discard an expense based on its cost efficiency. If certain expenses are no longer viable, eliminate them. If an asset doesn't align with your plans, let it go.
When making decisions, remember: that your actions affect your team, customers, and partners. Change can be unsettling, stirring up uncertainty. Be transparent: talk openly and honestly about changes, backing up your reasoning with numbers. Act swiftly to remove anything deemed unnecessary, or others may mistakenly think they can salvage it.
œCreate a path from present to future
Let's map out your journey to future success! We're going to create a roadmap using a decision tree, kind of like a flow chart, to show how we'll use the assets we choose to keep. Here's how we'll do it:
Completing your decision tree sets your path forward. Next up: ensuring your team can execute the plan. Some folks might leave voluntarily if they see their skills and interests don't match the new vision. Others might need to be let go if they're not on board or have a consistently negative vibe. Be upfront and respectful about the restructuring's impact, especially on jobs. Delaying layoffs only makes things tougher.
Offer support to the remaining team. Losing colleagues can be tough, so assign mentors to help ease the transition. Give them the tools they need to succeed and be clear about their roles and goals. Let them know rewards and promotions come from their and the team's success. After about six months, do performance reviews to see who's adapting well and who's struggling. Focus on keeping your best performers with attractive perks and incentives.
œExecute with speed, confidence, and heart
Executing a turnaround demands speed, aggression, and adaptability. Failing to finish the job undoes the gains you've worked hard for. You need to outpace your competition. Your turnaround must significantly enhance your organization. Small advantages aren't worth the effort.
To achieve remarkable turnarounds, it's crucial to set ambitious agendas. You need what organizational experts Jim Collins and Jerry Porras call Big Hairy Audacious Goals (BHAGs). These are exciting, long-term objectives that rally your team together. They don't have to impress the whole world; they just need to be bold within the scope of your mission. For instance, a sales manager might aim for a 50% increase in sales. Or a community leader might strive to alleviate hunger in a local area. BHAGs ignite enthusiasm and drive progress toward your goals.
Making your goals public boosts your commitment. Share them with your team, leaders, and stakeholders. Craft goals that impress your boss and give your business an edge. Create standards that push competitors to keep up.
Leading through turnarounds can be tough. As a leader, you've got to keep people motivated and inspired, even when things seem hard. It's important to understand that turnarounds take a toll on leaders. You've got to keep pushing forward, even when it feels like the challenges are too much to handle.
Successful leaders in turnaround situations prioritize transparency, owning up to mistakes promptly, and rectifying them whenever possible. They also excel in diplomacy, consistently maintaining a positive demeanor even during tough personnel decisions. Avoiding self-doubt is crucial. Turnarounds demand action, so leaders must be willing to do whatever it takes to accomplish their goals. For instance, if a leader realizes they've made an error in judgment, they should openly acknowledge it and take steps to correct it swiftly. Additionally, they should handle difficult staffing decisions with grace and kindness. Maintaining a positive attitude throughout the process is essential for motivating and inspiring team members.
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