Social media is key for effective product marketing

Look around you. How many people are glued to their phones? The explosion of cell phones has dramatically altered how we engage with media. In the United States alone, there are nearly 325 million mobile phone subscriptions. To put that into perspective, the total population in 2013 was 316 million! It’s clear that almost everyone has a phone today, and most of these users are active on social media websites or apps that let people connect and network. 

Market research by eMarketer shows that nearly half of phone usage is spent on social media. For example, 71 percent of Americans use Facebook, and there are over half a billion Twitter users globally. Social media has transformed our spending habits. One in four people use social media to decide what to purchase, discovering products through viral Twitter campaigns or friends' Facebook posts. And social media isn’t just popular among the young. Baby Boomers have increased their social media use by 42 percent in just one year. 

This is crucial for advertisers since Baby Boomers account for 70 percent of US spendin